Hey there! I'm Helder, a senior product designer with 10 years of experience passionately dedicated to creating outstanding user experiences. I began my design path as a graphic designer, later fell in love with technology and innovation, and then—the next thing—found myself in UX design, where I am now as a product designer.

I come from Portugal and landed in London because I love art, TV, music and the cinema. While in London, I worked with companies in entertainment, such as NBC Universal or Discovery Inc. For sure, exposure to the entertaining culture of London did influence my approach towards design and creativity of all kinds.

Throughout the years, I have worked within diverse teams that have further developed me with skills and understanding necessary for user-centred design. My approach is based on empathy, delving into user needs at the very root to craft exceeding solutions and fuelling long-term engagement.

Apart from work, I take in recharge for myself through nature, gigs and cooking. My design perspective is rich with experience, providing fresh insights and creativity to my work.

I am excited to allow more challenges and opportunities in the future towards growing and progressing within this dynamic field.

Let's connect and shape the future together!