Hey, I'm Helder - a product designer with ten years of experience and a genuine obsession with making things feel right for the people using them.

I grew up in Portugal, fell in love with design through print and typography, then got completely sidetracked by technology. That curiosity turned into a career in product design - and eventually drew me to London, where the most ambitious digital products were being built, and where the culture I cared most about happened to live too.

Most of my work has been in entertainment, with teams at NBC Universal, Discovery Inc, and more recently, at Channel 4. I've had the chance to work on products that millions of people use every day to watch, discover, and connect with the stories they love - and that never gets old. I believe good design starts with genuinely caring about people.

I like sitting with a problem long enough to really understand it, and I find that the best solutions usually come from that patience - not from jumping straight to the canvas.

Outside of work, I'm usually somewhere in nature, at a gig, or in the kitchen making something ambitious. All three keep me curious, which I think is the most useful thing a designer can be.

I'm always looking for the next project that stretches me. If that sounds like something you're working on, let's talk.