A little about me




Hey there! I'm Helder, a senior product designer with a decade of experience passionately devoted to creating exceptional user experiences. I began my design journey as a graphic designer, later developed a passion for technology and innovation, and then—before I knew it—I found myself in UX design, where I currently work as a product designer.
Originally from Portugal, I relocated to London because of my love for art, television, music, and cinema. While in London, I've collaborated with companies in the entertainment sector, including NBC Universal and Discovery Inc.
Over the years, I have worked with diverse teams that have further refined my skills and understanding necessary for user-centred design. My approach is grounded in empathy, exploring user needs at their core to craft exceptional solutions and cultivate long-term engagement.
Outside of work, I recharge through nature, music gigs, and cooking, which help me bring fresh insights and creativity to my designs. I'm eager to embrace new challenges and opportunities for growth in this dynamic field.
Let's connect and shape the future together!
Hey there! I'm Helder, a senior product designer with a decade of experience passionately devoted to creating exceptional user experiences. I began my design journey as a graphic designer, later developed a passion for technology and innovation, and then—before I knew it—I found myself in UX design, where I currently work as a product designer.
Originally from Portugal, I relocated to London because of my love for art, television, music, and cinema. While in London, I've collaborated with companies in the entertainment sector, including NBC Universal and Discovery Inc.
Over the years, I have worked with diverse teams that have further refined my skills and understanding necessary for user-centred design. My approach is grounded in empathy, exploring user needs at their core to craft exceptional solutions and cultivate long-term engagement.
Outside of work, I recharge through nature, music gigs, and cooking, which help me bring fresh insights and creativity to my designs. I'm eager to embrace new challenges and opportunities for growth in this dynamic field.
Let's connect and shape the future together!
10+
10+
Years of experience
27+
27+
Projects completed
100%
100%
Happy clients
2
2
Companies founded
Relevant Experience
2023 - Present
Channel5 / UI Centric
Senior Product Designer
During my time as a Product Designer at UIC working for Channel5, I followed User-Centred Design processes in an agile environment to collaborate on product redesign across iOS, Android, Web and CTV platforms.
2023 - Present
Channel5 / UI Centric
Senior Product Designer
During my time as a Product Designer at UIC working for Channel5, I followed User-Centred Design processes in an agile environment to collaborate on product redesign across iOS, Android, Web and CTV platforms.
2023 - Present
Channel5 / UI Centric
Senior Product Designer
During my time as a Product Designer at UIC working for Channel5, I followed User-Centred Design processes in an agile environment to collaborate on product redesign across iOS, Android, Web and CTV platforms.
2023 - Present
Channel5 / UI Centric
Senior Product Designer
During my time as a Product Designer at UIC working for Channel5, I followed User-Centred Design processes in an agile environment to collaborate on product redesign across iOS, Android, Web and CTV platforms.
2019 - 2020
Discovery Inc
Senior Product Designer
As a Product Designer at Discovery, I enjoyed working in an agile environment, using User-Centered Design to craft our VOD product's Design System. I helped define our design identity and created shared libraries for Web, Android, iOS, and tvOS, ensuring our teams had consistent patterns and guidelines to follow. Working closely with developers, we brought UI concepts to life, focusing on what users need. By encouraging continuous testing and gathering user feedback, we maintained high standards for both functionality and design, leading to a user-friendly interface that truly enhances the experience.
2019 - 2020
Discovery Inc
Senior Product Designer
As a Product Designer at Discovery, I enjoyed working in an agile environment, using User-Centered Design to craft our VOD product's Design System. I helped define our design identity and created shared libraries for Web, Android, iOS, and tvOS, ensuring our teams had consistent patterns and guidelines to follow. Working closely with developers, we brought UI concepts to life, focusing on what users need. By encouraging continuous testing and gathering user feedback, we maintained high standards for both functionality and design, leading to a user-friendly interface that truly enhances the experience.
2019 - 2020
Discovery Inc
Senior Product Designer
As a Product Designer at Discovery, I enjoyed working in an agile environment, using User-Centered Design to craft our VOD product's Design System. I helped define our design identity and created shared libraries for Web, Android, iOS, and tvOS, ensuring our teams had consistent patterns and guidelines to follow. Working closely with developers, we brought UI concepts to life, focusing on what users need. By encouraging continuous testing and gathering user feedback, we maintained high standards for both functionality and design, leading to a user-friendly interface that truly enhances the experience.
2019 - 2020
Discovery Inc
Senior Product Designer
As a Product Designer at Discovery, I enjoyed working in an agile environment, using User-Centered Design to craft our VOD product's Design System. I helped define our design identity and created shared libraries for Web, Android, iOS, and tvOS, ensuring our teams had consistent patterns and guidelines to follow. Working closely with developers, we brought UI concepts to life, focusing on what users need. By encouraging continuous testing and gathering user feedback, we maintained high standards for both functionality and design, leading to a user-friendly interface that truly enhances the experience.
2016 - 2017
NBC Universal
Senior Product Designer
Working across new and existing products from the NBC Universal group in a scrum environment team, I was responsive for delivering high fidelity prototypes for TV and Cinema related brands such as Syfy, Studio universal and Hayu. In all the projects I designed for multi-platforms such as responsive web, iOS, Android, Amazon Fire TV, Apple TV using an atomic design process centred on the user and on data research.
2016 - 2017
NBC Universal
Senior Product Designer
Working across new and existing products from the NBC Universal group in a scrum environment team, I was responsive for delivering high fidelity prototypes for TV and Cinema related brands such as Syfy, Studio universal and Hayu. In all the projects I designed for multi-platforms such as responsive web, iOS, Android, Amazon Fire TV, Apple TV using an atomic design process centred on the user and on data research.
2016 - 2017
NBC Universal
Senior Product Designer
Working across new and existing products from the NBC Universal group in a scrum environment team, I was responsive for delivering high fidelity prototypes for TV and Cinema related brands such as Syfy, Studio universal and Hayu. In all the projects I designed for multi-platforms such as responsive web, iOS, Android, Amazon Fire TV, Apple TV using an atomic design process centred on the user and on data research.
2016 - 2017
NBC Universal
Senior Product Designer
Working across new and existing products from the NBC Universal group in a scrum environment team, I was responsive for delivering high fidelity prototypes for TV and Cinema related brands such as Syfy, Studio universal and Hayu. In all the projects I designed for multi-platforms such as responsive web, iOS, Android, Amazon Fire TV, Apple TV using an atomic design process centred on the user and on data research.
2013 - 2015
Pixelmatters
Co-founder & Product Designer
Living in Porto was truly an eye-opener for me. Surprisingly, few companies were genuinely committed to digital product design. This ignited a desire for change, leading me to co-found Pixelmatters. This may sound cliché, but it was a truly transformative experience! I found myself deeply involved in crafting digital products that resonate with users. Along the way, I’ve connected with clients from diverse backgrounds and learned to appreciate the complexities of the product life cycle. My passion for creating meaningful user experiences has only grown, and I’m driven to design solutions that function seamlessly across platforms like iOS, Android, and responsive web. With each project, I’ve understood the real impact that thoughtful design can have on users, and I’m eager to continue exploring this journey!
2013 - 2015
Pixelmatters
Co-founder & Product Designer
Living in Porto was truly an eye-opener for me. Surprisingly, few companies were genuinely committed to digital product design. This ignited a desire for change, leading me to co-found Pixelmatters. This may sound cliché, but it was a truly transformative experience! I found myself deeply involved in crafting digital products that resonate with users. Along the way, I’ve connected with clients from diverse backgrounds and learned to appreciate the complexities of the product life cycle. My passion for creating meaningful user experiences has only grown, and I’m driven to design solutions that function seamlessly across platforms like iOS, Android, and responsive web. With each project, I’ve understood the real impact that thoughtful design can have on users, and I’m eager to continue exploring this journey!
2013 - 2015
Pixelmatters
Co-founder & Product Designer
Living in Porto was truly an eye-opener for me. Surprisingly, few companies were genuinely committed to digital product design. This ignited a desire for change, leading me to co-found Pixelmatters. This may sound cliché, but it was a truly transformative experience! I found myself deeply involved in crafting digital products that resonate with users. Along the way, I’ve connected with clients from diverse backgrounds and learned to appreciate the complexities of the product life cycle. My passion for creating meaningful user experiences has only grown, and I’m driven to design solutions that function seamlessly across platforms like iOS, Android, and responsive web. With each project, I’ve understood the real impact that thoughtful design can have on users, and I’m eager to continue exploring this journey!
2013 - 2015
Pixelmatters
Co-founder & Product Designer
Living in Porto was truly an eye-opener for me. Surprisingly, few companies were genuinely committed to digital product design. This ignited a desire for change, leading me to co-found Pixelmatters. This may sound cliché, but it was a truly transformative experience! I found myself deeply involved in crafting digital products that resonate with users. Along the way, I’ve connected with clients from diverse backgrounds and learned to appreciate the complexities of the product life cycle. My passion for creating meaningful user experiences has only grown, and I’m driven to design solutions that function seamlessly across platforms like iOS, Android, and responsive web. With each project, I’ve understood the real impact that thoughtful design can have on users, and I’m eager to continue exploring this journey!
Toolkit
Up for a Coffee?
How about a Zoom Tea? Let's discuss how we can use design to create innovative solutions for your users and anticipate future challenges.
Up for a Coffee?
How about a Zoom Tea? Let's discuss how we can use design to create innovative solutions for your users and anticipate future challenges.
Up for a Coffee?
How about a Zoom Tea? Let's discuss how we can use design to create innovative solutions for your users and anticipate future challenges.
Up for a Coffee?
How about a Zoom Tea? Let's discuss how we can use design to create innovative solutions for your users and anticipate future challenges.














